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Working with VERCIDA 

Get a complete view of ROI with VERCIDA boost your Diversity campaign.

VERCIDA IN NUMBERS
3.5 JOB VIEWS
3.9M ARTICLE VIEWS
690,000 + ACTIVE CANDIDATES

Many of our members and companies have been implementing diversity marketing for hundreds of their campaigns.

Diversity marketing is a marketing strategy that appeals to and includes diverse groups of consumers, including groups based on race or ethnicity, ability, gender, sexual identity, religious beliefs, age and more.

The VERCIDA platform is a membership model which gives you access to all the various products as part of the membership, we all need a little boost to help reach the right talent pool or get more exposure so we have the offering of our single products and services.

To help you get a better idea of what a successful diversity marketing campaign looks like, here are several examples of how well-known brands have used it to broaden their reach and just a few of our clients...

What our clients say:

What does VERCIDA mean?

VERCIDA stands for Values, Equality, Respect, Culture, Inclusion, Diversity and Accessibility.  

We work with many different organisations whose values and culture is just as important to their employees as their different diversity and inclusion initiatives, which is why we wanted to bring these elements to the forefront to really be able to help our employers shine.

Our website allows candidates to search vacancies by staff benefits such as flexible working, and inclusive features like LGBT initiatives. Through our research, we understand that sometimes these things are more important to our candidates than say the location or the salary of the job.

WORKING WITH VERCIDA MEANS:

  • You'll see an increase in job applications from targeted groups, helping you build a more diverse workforce.  
  • We amplify your voice and messages at events, career fairs, and awareness weeks.
  • You share our commitment to diversity and improving workplace inclusivity, ultimately creating a better life for employees.
  • You will gain greater understanding of how you're viewed in the job market with quarterly D&I progress reports.

A Membership that Delivers Return on the Investment  

During the year ahead, we will work with you to:

• Analyse your current audience and work collaboratively to enhance your brand to all parts of society.

• Grow your content and digital footprint reach to desired audiences.

• Use VERCIDA as a powerful vehicle on your company websites, job advertising and diversity & inclusion statements.

• Engage with your wider team to leverage off the positive work at your company.

Positive Branding and Attraction

The Shaw Trust and our WC3 AAA accessibility rating, explaining the site is multilingual for text and speech and user adaptability.

Network of 1500 partner organisations and sites

The benefits associated with adopting a longer-term strategic approach via memberships

DATA:

VERCIDA is a data and tech platform we have up to date information and insights to diverse candidates

Our reports show a full breakdown of the candidates journey and what makes them tick and compare them to other industries as a bench mark.

How it works:

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